Analysis of the current situation. culture
Culture in Mexico about organic honey
Social class that has access to it
Survey
SWOT analysis of the brand in Toluca
Set of communication goals and objectives.
A. Using SMART tool
Select target groupsaudiences and stakeholders. Qualitative or Quantitative
Which target groups are involved
What is the composition of these groups in terms of demographic character age, income, religion, gender, education and generation
What roles or positions can be distinguished in the target group
What interests do the target groups have regarding the problem and solutions
Can you expect resistance for change
Who is not directly involved, but can influence opinions
What relationship does your organisation have with the target groups How do they perceive you
What communication means do they use
Determine the messages.
A. Frame your messages with your audiences values. B. Outline the benefits of your solution. C. Address and overcome any potential barriers your audience might have.
D. Recommend a specific, realistic call to action.
E. Develop strategies and select partners.
Select channels, activities, and materials.
A. People
B. Places
C. Media
Develop an action plan.
A. Where do you start B. Who will do what
C. When does it need to happen
D. How much will it cost
Determine Budget activities.
Pretest messages and action plan.
Implement, evaluate, and modify the action plan.